My passion is solving customers’ problems by creating thoughtful and enjoyable user experiences through a human-centred design approach. I focus on designing solutions, not only user interfaces.
I’m originally from Brazil and have been in New Zealand for the last 15 years.
While attending university, I started a design agency where for five years we developed websites, magazines, newspapers and other graphic design materials for print and digital media.
After moving to New Zealand, I worked for Fourthmedia where I had the opportunity to work with some of the most notable NZ organisations such as Air New Zealand, SkyTV, Maori Television, Ministry of Education, Prime TV, University of Auckland and others.
I found my passion for great user interfaces and customer research when I worked for Unleashed Software, where for over 7 years I led UX/UI and the design team, helping to transform a small startup into one of NZ’s most successful SaaS companies.
Currently working at Z Energy as a Senior Experience Designer, my focus has been creating delightful customer experiences through the Z App, as well as providing leadership in design and human-centred design practices.
Outside work, I’m a husband and father of two amazing kids. I love spending time with the family, travelling around NZ, meditating, surfing and the odd gaming night with friends.